It’s easy to use and has a large app and integration ecosystem, but it doesn’t come cheap. The Sales Hub CRM package enhances this considerably and scales up some of the marketing and customer service elements at the same time. Takeaway: Hubspot offers a great free service with powerful tools across various GTM activities. Hubspot’s wide range of Go-To-Market (GTM) tools for sales, marketing, and support professionals are arranged in five overlapping Hubs: Sales, Marketing, Operations, CMS, and Customer Service.Īnd they’re underpinned by one of the best free offerings on the market that offers a selection of tools from each Hub to get you hooked. We are 5+ years since the launch of Hubspot CRM and, to this day, when we do unaided surveys and ask people what they think Hubspot is-a troubling number of times, the answer still comes back to 'it's a marketing software company.' - Dharmesh Shah, Co-founder & CTO, HubspotĪnd yet much of what Hubspot is renowned for is very much central to what is expected of CRM SaaS platforms in 2022 (e.g. The issue with the product line expansion is that you become a victim of your success. Unlike Zendesk, Hubspot developed its CRM platform in-house, but it’s still best known for marketing automation. Hubspot-The Go-To-Market leader’s attempt at CRM High pricing and limited functionality restrict its appeal as a standalone service. Takeaway: A great complement to Zendesk Suite, but otherwise Zendesk Sell blends into the CRM crowd somewhat. Is it doing enough to differentiate itself? It ticks all the right boxes in terms of ease of use and functionality-and it has a couple of standout features that we’ll look at later.īut that 20 th place ranking says something about Zendesk Sell. It seems fair to say that Zendesk’s core business is Zendesk Suite (the clue is in the name…), but that doesn’t make Zendesk Sell an afterthought or a bolt-on. Zendesk Sell is based on Base CRM, a platform that Zendesk acquired in 2018-making it a fairly new entrant into the CRM space. Zendesk-CRM from the customer support giants In this blog, we will be comparing Zendesk Sell to Hubspot Sales Hub in the first instance, but the other products on offer will feature in a secondary role. Zendesk offers CRM as part of its Zendesk Sell product, while Hubspot provides a basic, free CRM to all users-and then powers it up as part of Hubspot Sales Hub. The key difference between Zendesk and Hubspotīoth Zendesk and Hubspot have other products besides their CRM offerings that are better known, as we’ve already mentioned.
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